RITA, the RETAIL INTELLIGENCE TRACKING ANALYTICS, tracks the whole customer visit: Full transparency of customer journeys by reconciliation of search and purchase behaviour. Seamless, in real-time and anonymous. RITA offers innovative Hardware, Software-and Analytics Solution from one source.
3D-stereoscopes attached to the lighting system supervise your store digitally and document every single customer motion in real-time and without interruption.
For this purpose, floor space will be divided into flexible grids each one assigned to a specific role, e.g. assortment placement, check out or exit.
Every second the concrete positioning of your customers will be detected by object height (body height) or dwell-time to make motion patterns exactly traceable.
Via targeted tracking, transactions can be easily allocated to customers and actions can be directly taken at POS. Information will be evaluated anonymously, taking care of applicable data protection regulations.
Check-out transaction will be reconciled with the search behaviour and our Shopper Mission Algorithm classifies each shopping trip according to the underlying purchasing motivation detected